![]() ![]() Step one is to create a business profile. Now that you’re familiar with Pinterest and what it’s all about, we’re here to guide you through your next steps to get started on the platform. This makes for the perfect destination where inspiration and action meet. Combining Pinterest’s unique features with built-in shopping surfaces, merchant tools for businesses, and the ability to create brand pages helps to draw in both business and consumer crowds. While Gen Z and Millennials are responsible for driving most of Pinterest’s growth in recent years, plenty of Gen X and Boomer audiences can also be found on the platform. Recent studies have shown that women account for around 60% of their total users but that the number of men on Pinterest is continuing to grow by nearly 50% year over year. ![]() Pinterest currently averages over 470 million active users per month with over 50% of those users residing outside of the United States. As a business owner or brand manager, you can share pins to reach people in your target market, provide value to your followers through posting inspiring or educational content, and even drive sales by leading potential customers through the marketing pipeline. Since launching in 2010, the total number of pins saved by Pinterest users has grown to over 240 billion. This makes Pinterest a unique destination for social networking as it fosters discovery and connection while also operating as a visual search engine and productivity tool. Users can create boards and ‘pin’ images to these boards in order to visually organize their ideas. ![]() Pinterest is a social media platform designed for discovering and sharing information through images and short videos. But did you know that Pinterest is quickly catching up to social media giants like Snapchat and Twitter as one of the fastest growing social networking platforms in 2022? If you’re a creator or small business owner, you’ll want to know how to get in on this action and learn how you can leverage the platform to get eyes from around the world on your work. You might know Pinterest as the place you’d go for cute decorating ideas or to get inspired for your next big dinner party. ![]()
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